Harley-Davidson Stock Price

CUSIP: 412822108 | ISIN: US4128221086 | Symbol: HOG | Type: Stock.
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

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Technical Analysis Harley-Davidson Stock

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Fundamental Analysis Harley-Davidson Stock

The widget displays fundamental data that will help you better understand the current state of the company than simple stock prices. Harley-Davidson stock fundamentals include: Market Capitalization, Enterprise Value, Balance Sheet, Operating Metrics, Price History, Margins, Income Statement, Dividends and many others important data.

Harley-Davidson Stock for Investors

You can buy Harley-Davidson stock on the New York Stock Exchange (NYSE:HOG). Work starts at 09:30 and ends at 16:00 local time.

Harley Davidson stocks were listed on the stock exchange NYSE in 1987. There were 5 splits (in the form of dividends - shareholders received shares, and not a payment in currency), due to this, the number of shares increased by 32 times.

Also, Harley-Davidson shares are traded on the stock exchanges in Germany, Great Britain, Austria, Switzerland, Mexico, Brazil, Argentina, but the total trading volume in these countries does not exceed 1-2%.

A total of 153.24 million voting stock were issued. More than 90% of securities are in free circulation. The company pays dividends 4 times a year.

The main shareholders are Capital Research & Management Co., Vanguard Group, Inc., Jennison Associates LLC, Dodge & Cox, Invesco Ltd., Bank Of New York Mellon Corporation, Boston Partners.

Harley-Davidson securities are included in the calculation of the largest stock indices:
  • In the US, included in indices like S&P 500, S&P 500 Consumer Discretionary, DJ Automobiles, DJ Automobiles & Parts, DJ Mid-Cap, S&P Composite 1500 Consumer Discretionary.
  • Global indices DJ Sector Titans Composite, DJ Automobiles & Parts Titans 30.

Buying Harley-Davidson stock is pretty easy, no more difficult than ordering pizza. To do this, you need to register with a broker, replenish your brokerage account, select stocks in the trading terminal and click the Buy button.


Before buying Harley-Davidson securities, analyze the key factors influencing the price:
  • Quarterly reports. The financial year ends on December 31, reports are published in April, July, October and January.
  • U.S. motorcycle sales - more than 60% of sales come from this region.
  • General situation in the world. During crisis periods, sales fall, motorcycles are not essential items.
  • Successes in the creation of electric motorcycles.
  • Possible protectionist measures from other countries to protect their own producers.

The stock price of Harley-Davidson on the stock exchange is moving in a wide range, there is no long-term bullish trend. This does not prevent the creation of medium-term investment portfolios, and steadily paid dividends only increase the attractiveness of shares for investors. They are also suitable for intraday work.

A Short History of Harley Davidson

In 1901, William Harley began developing a compact motor that could be mounted on an ordinary bicycle. Further experiments were carried out with Arthur Davidson, at that time their "workshop" looked like a wooden structure 10x15 feet. The name Harley-Davidson Motor Company was coined during the same period.

The first successful model appears in 1903, a year later the first mass-produced motorcycle of this brand is sold. Already on July 4, 1905, Harley-Davidson wins the 15-mile race in Chicago.

Since 1906, the first factory for the collection of motorcycles began to operate. The Harley-Davidson Motor Company is registered only on September 17, 1907.

By 1914, Harley-Davidson had become the largest motorcycle manufacturer in the United States. This year it manages to sell 16284 motorcycles.

Since 1917, about a third of the motorcycles produced have been acquired by the US Army. The manufacturer even creates a special school for military auto mechanics, where he teaches the nuances of repair and maintenance of equipment. By the end of the First World War, the US Army used about 20,000 motorcycles. In 1919, the revolutionary Sport model was produced at that time, and by 1920 the company became a world leader in its field.

In the next decade, technical improvements are being made. Appears V-Twin engine, drop-shaped gas tank, front brake.

In 1933, the company invites everyone to apply the image of an eagle to a gas tank. In the future, customization continues to evolve. In 1935, the Japanese Sankyo Company buys a license from Harley-Davidson and starts producing Rikuo motorcycles. Since 1931, the company has practically no competitors in the domestic market, only Hendee Manufacturing operates in the USA.

In 1941, all production facilities were thrown into the production of military motorcycles, civilian versions are practically not produced. In 1942, a special model XA 750 was developed, adapted to work in the desert, the demand for it faded due to the cessation of hostilities in Africa. The USSR received 25,000 WLA motorcycles under Lend-Lease. In total, about 60,000 units of equipment of this model were produced.

In 1947, a new factory opens in Vauvatos, USA. After 2 years, as part of another improvement in Harley-Davidson motorcycles, the Hydra-Glide hydraulic front fork appears.

Harley-Davidson makes a coup d'état using Elvis Presley in a motorcycle ad in 1956. A year later, one of the most successful models, the Sportster, is released.

Since 1964, it begins to use an electric starter, and a year later the Electro Glide model enters the market. In 1969, the American Machine and Foundry Company was taken over, which had previously produced leisure goods.

In 1971, in fact, a new class of motorcycles was born - cruisers. Two years later, a new assembly plant in York opens, and production grows. Almost every year new models are released - Low Rider and Fat Bob later become classics.

By the beginning of the 80s of the last century, competition with Japanese companies was intensifying. In 1980, the standard chain drive is replaced with a Kevlar belt, which increases the reliability of motorcycles. In the middle of the decade, the new Evolution engine and the Heritage Softail motorcycle model are launched.

In 1987, the company's papers begin to trade on the New York Stock Exchange. Quotes rise immediately after placement.

In 1991, a motorcycle painting business is launched in York. After 5 years, a new distribution center in Franklin begins to operate.

In 1998, the first assembly plant in the history of Harley-Davidson is launched in Brazil.

In the next decade, the company continues the policy of introducing new models to the market. V-Rod, Road King, Touring appear, the design of equipment is improved. Since 2009, an expansion strategy has been adopted in the Indian market.

In 2013, the line of tourist motorcycles is being updated. In the summer of 2014, for the first time, the company produces an experimental electric motorcycle. The company's policy does not change - the current lines are being updated, work on new models, Harley-Davidson does not forget about electric transport. Small-volume engines are developing, electronic assistants are being introduced everywhere.

The company's headquarters is located in Milwaukee (Wisconsin, USA). Harley-Davidson employs over 5,000 people.

Harley-Davidson Inc. owns a network of subsidiaries, among them:
  • H-D USA LLC;
  • HASC, LLC;
  • Harley-Davidson India;
  • Harley-Davidson Foundation, Inc.;
  • Harley-Davidson Holding Co Inc.;
  • Harley-Davidson Transportation Inc.

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Harley-Davidson Stock Forecast

Harley-Davidson Stock Forecast

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